First penned in the middle of the pandemic in the summer of 2020, Profit From Your Untapped Passion the book has since evolved from a transformational read experience into a mentorship program helping aspiring entrepreneurs launch their own luxury online businesses, a  podcast show talking about all things business-related and an incredibly supportive community of go-getter creatives in the digital space. 

 

Shortly after publishing PFYUP in early 2021, along came the workbook a few months later serving as a companion and collective workspace to the main title. In the spring of 2021, PFYUP mentorship program was officially launched providing one on one coaching to help aspiring entrepreneurs to launch their own luxury online businesses in fashion, beauty and design with support from our team of experts including our founder, Jade Alycia. 

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Later that year, the Sponsor A Book initiative was started as a way to partner with our community to help sponsor future entrepreneurs by gifting them a copy of Profit From Your Untapped Passion to provide clarity and step by step guidance on how to achieve their dream of launching their own luxury online business completely solo.​

 

In 2022, PFYUP officially branched out to become its own brand and was separated from under our parent brand JW Branding.Co, but is still considered to be a key part of the company. Today, PFYUP continues to evolve in a way that it serves and helps creatives turn what they love doing into their own luxury online business through mentorship and connection as found in our books, podcast, sponsorships, mentorship and community.